Erasmus guest lecture and training from School of Management and Technology of Felgueiras (Portugal)

Between 29 November and 3 December 2021, we hosted professors from the Portuguese partner institution Escola Superior de Tecnologia e Gestão (ESTG) at the ISSBS. The professors carried out mobility under the Erasmus program.

Dr. Marisa Ferreira, who visited the faculty for the second time, gave a lecture entitled “Internal marketing and the case of Noc-Noc”, where she gave some insights into internal marketing and presented a case study – Perspectives of internal marketing in a cultural event: Noc case Noc, Guimarães – Portugal. Dr. Ana Borges conducted training mobility and met with the Vice Dean dr. Kristijan Breznik and professor dr. Gregor Jagodič. At the meeting, experiences and good practices were presented, as well as new possibilities for cooperation between the ISSBS and the newly established Industry Business School, which is part of the ESTG. The professors also used the visit to visit Slovenia and, in addition to Celje, got to know the cities of Ljubljana and Maribor well.

From the point of view of internationalization at home, the ISSBS regularly includes professors from foreign partner faculties in the study process, thus offering education in an international environment to students who are unable to participate in mobility due to such or other circumstances.