Prof. Dr.Tina Vukasović

Dr. Tina Vukasović is a full professor specializing in marketing.

She graduated in 1999 with a degree in economics, majoring in marketing, from the Faculty of Economics and Business, University of Maribor. She continued her studies in the master’s program in economics and business sciences, also focusing on marketing, and obtained her master’s degree in 2003. In 2010, she completed her Ph.D. at the Faculty of Management, University of Primorska, with a dissertation titled A Model of the Relationship Between Product Origin and Perceived Brand Value. She has over 12 years of experience working in the corporate sector.

Dr. Vukasović is active as a researcher and expert in various marketing fields, with a focus on consumer buying behavior and brand management. Her work is characterized by an interdisciplinary approach and strong international involvement. She has published original scientific articles in international journals, as well as scientific monographs presenting the results of her research. Through mentoring undergraduate and postgraduate students, she significantly contributes to academic advancement in her field. Her teaching philosophy emphasizes bridging theory with practice, listening to students’ needs, and enriching their knowledge through innovative and creative teaching methods to achieve the best learning outcomes.